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North Pole Marketing: Santa's Secrets for Successful Marketing, Fulfillment and Customer Service
John M. Chilson
Paperback. CreateSpace Independent Publishing Platform 2010-09-28.
ISBN 9781453842317
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Förlagets beskrivning
For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics.
With 25 years of marketing and 12 years as Santa (visit www.LongmontSanta.com for details), I decided to combine the two and the result is North Pole Marketing, a small, fun, easy-to-read book on what it takes for greater marketing and business success.
Helping over 200 companies in the US and Europe, from large organizations like Lloyds Life of London, Consumer Reports, Wall Street Journal down to smaller companies like Diesel & Gas Publications, I realized I had found only one organization that did everything right -- Santa's North Pole organization.
My book, North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service.
North Pole Marketing is my third book on the subjects of marketing, fulfillment and customer service. My first book, Circulation for Fun and Profit, was published by FOLIO: The Magazine. Copies were sold in South Africa, Germany, India and all around the world. It was even translated into Swedish.
My second book, Circulation Management's Guide to Basic Circulation, was written at the request of the publisher and American Business Media and sold with their endorsement.
Partial Table of Contents from North Pole Marketing
1. All children are alike
2. Each child is different
7. Manage expectations
8. Play with the toys
10. Learn from your mistakes
14. It was Rudolph's idea
15. Consider alternatives
17. Watch the weather
18. Plan early, change quickly
24. Don't eat too many cookies
25. Remember what you will ALWAYS do
26. Remember what you will NEVER do
34. Remember your two basic functions
40. Speak the child's language
41. Not all children believe in Santa
47. Be prepared for a mess
50. Take care of the reindeer
52. Take time for hot chocolate
Excerpts from North Pole Marketing
7. Manage expectations
Santa never promises to deliver anything that won't fit in the sleigh.
Be sure that what you sell is what you can deliver.
15. Consider alternatives
Not all houses have chimneys.
What new or different ways can you use to reach your customers?
24. Don't eat too many cookies
If you get too fat you can't get down the chimney.
Are you paying more attention to your organization than your customers?
35. Children can always write to Santa
Children write many letters to Santa because they know he reads them.
Do your customers know how to contact you and do they trust that someone will respond?
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North Pole Marketing: Santa's Secrets for Successful Marketing, Fulfillment and Customer Service
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