![Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText](//coverdb.com/reviewSE/w100/d64/9781292411378.jpg) |
|
Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText
Kenneth E Clow
Pearson 2022-07-01.
ISBN 9781292411378
|
|
|
Hitta bokens lägsta pris
|
Förlagets beskrivning
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information
Fler böcker av Kenneth E Clow
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Bokrecensioner » Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText
|
|
![Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText](/images/background.gif) |
![Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- MyLab Marketing with Pearson eText](/images/background.gif) |
|
|
|