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Integrated Advertising, Promotion, and Marketing Communications plus Pearson MyLab Marketing with Pearson eText, Global Edition
Kenneth E Clow
Pearson 2021-10-15.
ISBN 9781292411200
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Förlagets beskrivning
For courses in advertising. A study of integrated marketing communications taught throughreal-life application Integrated Advertising, Promotion, and Marketing Communications, 9thEdition speaks to an evolved definition of integrated marketing andteaches students how to effectively communicate in the business world. Itchampions the importance of weaving together all marketing activities into oneclear message and voice, and helps students understand how communications areproduced and transmitted. The text explores advertising and promotions, and theroles of social media, mobile messaging, and other marketing tactics toeffectively reach consumers. With added tools to help learners apply conceptsto real- life situations, students will understand the vital links marketersuse to connect and interact with customers
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Integrated Advertising, Promotion, and Marketing Communications plus Pearson MyLab Marketing with Pearson eText, Global Edition
Bokrecensioner » Integrated Advertising, Promotion, and Marketing Communications plus Pearson MyLab Marketing with Pearson eText, Global Edition
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