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Strategic Management and Competitive Advantage: Concepts and Cases plus Pearson MyLab Management with Pearson eText, Global Edition
Jay B Barney
Pearson 2018-08-07.
ISBN 9781292258140
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Förlagets beskrivning
This package includes MyLab Management. For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Reach every student by pairing this text with MyLab Management MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Management should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information
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Strategic Management and Competitive Advantage: Concepts and Cases plus Pearson MyLab Management with Pearson eText, Global Edition
Bokrecensioner » Strategic Management and Competitive Advantage: Concepts and Cases plus Pearson MyLab Management with Pearson eText, Global Edition
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