Förlagets beskrivning
This text provides comprehensive coverage of contemporary professional
selling by integrating sales research with leading personal selling practices.
The chapters can be mixed and matched with sales management chapters from
Ingram's "Sales Management", fifth edition to create a customized sales course.
This highly experienced author team draws on their industry and academic
experience to blend contemporary research findings with illustrated best
practices in professional selling. This text provides comprehensive coverage of contemporary professional
selling by integrating sales research with leading personal selling practices.
This experienced author team draws on their industry and academic experience to
blend contemporary research findings with illustrated best practices.
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Professional Selling: A Trust-Based Approach
Bokrecensioner » Professional Selling: A Trust-Based Approach
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