Förlagets beskrivning
This exciting new text from The Dryden Press provides a strategic marketing
and managerial perspective of electronic commerce. The research of the four
highly qualified authors provides the basis for the book, allowing for
first-hand experience, varied viewpoints, and relevance. Features: * Many of
the ideas presented have stood the test of presentations by practitioners in
more than a dozen countries. * Reader-friendly and engaging writing style,
illustrated with many practical examples of electronic commerce in action. *
Recommended cases for each chapter allow instructors to easily acquire the
cases they desire for their class from the publishers, i.e., Harvard Business
School, European Case Clearing House. * The text has an international scope.
Electronic Commerce examples from throughout the world are used, and all
monetary values are expressed in US dollars and Euros. This text aims to provide a strategic marketing and managerial perspective
of electronic commerce. It is illustrated with many practical examples of
e-commerce in action throughout the world. All monetary values are expressed in
US dollars and euros.
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Electronic Commerce: The Strategic Perspective
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