Richard J. Semenik

Advertising and Integrated Brand Promotion  Thomas O'Guinn Chris Allen Richard J. Semenik Hardcover. South-Western College Pub, 2008-02-29 ISBN 9780324568622     Branding and Promotion Communication Strategy  Thomas O'Guinn Chris Allen Richard J. Semenik Hardcover. South-Western College Pub, 2006-01-01 ISBN 9780324321043     Advertising and Integrated Brand Promotion  Thomas O'Guinn Chris Allen Richard J. Semenik Hardcover. South Western College Publishing, 2002-03-24 ISBN 9780324113808     Promotion And Integrated Marketing  Richard J. Semenik Hardback. Thomson Learning, 2001-03-01 ISBN 9780324062533     Promotion and Integrated Marketing Communications  Richard J Semenik Hardcover. Intl Thomson Education Group, 2001-04-27 ISBN 9780324125689     Advertising  Thomas O'Guinn Chris Allen Richard J. Semenik Hardcover. South Western College Publishing, 1999-11-27 ISBN 9780324006612     Advertising, Ad Campaign Planner  Thomas C. O'Guinn Chris T. Allen Richard J. Semenik Shay Sayre Hardcover. South-Western Pub, 1998-01-01 ISBN 9780324099096     Principles of Marketing  Richard J. Semenik Gary Bamossy Hardcover. South-Western Educational Publishing, 1997-12 ISBN 9780538817141     Advertising  Thomas C. O'Guinn Chris T. Allen Richard J. Semenik Hardcover. South-Western Educational Publishing, 1997-06 ISBN 9780538869089     Principles of Marketing: A Global Perspective  Richard J. Semenik Gary J. Bamossy Hardcover. South-Western Educational Publishing, 1995-01-08 ISBN 9780538839136