Förlagets beskrivning
THis book is divided into three parts : 1. Cross Cultural Mgmt, explains what constitutes culture & country culture, the importance of country culture is different areas such as marketing, HR, do cultural differences affect the organization? what is corporate culture? 2. Country Culture. describes a brief history, languages, silent languages, religious and other important factors to be considered for selected countries. 3. Corporate Culutre, describes the principle companies, mgmt styles, which factors of country cultures influence corporate culture, key factors to be cosidered by foreign companies and other important factors for selected countries
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International Business: Country Culture and Corporte Culture
Bokrecensioner » International Business: Country Culture and Corporte Culture
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