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Blow the Whistle on Your Competition! - How to Brand Position Your Company to Win in the Marketplace of the Mind
Wendal D. Attig
Paperback. Ampersand Pub 1999-03-20.
ISBN 9781893568013
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Förlagets beskrivning
Blow the Whistle on Your Competition! Is a fresh look at the power of Brand Positioning. In this increasing era of commoditization in every popular product and service category, the distinction that separates one company from another in the consumer's mind will determine which company wins.
Creating and retaining that powerpoint of preference in the marketplace of the customer's mind is absolutely essential.
The "Coach" walks you through 21 "locker room" sessions that prepares you to focus your organization on your power point of distinction, and shows you how to insert this differentiation into a new play book for your company.
This book is the coaching manual that will prepare your team to blow the whistle on the competition, be ready to play offense and play to win!
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Blow the Whistle on Your Competition!
Bokrecensioner » Blow the Whistle on Your Competition! - How to Brand Position Your Company to Win in the Marketplace of the Mind
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