Förlagets beskrivning
A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:
* An in-depth understanding of the principles of successful brand building-in any context
* Practical tools to build and manage powerful relationships
* Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
* Advanced techniques to continually refine your unique personal brand
Fler böcker av Sherry Beck Paprocki
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The Complete Idiot's Guide to Branding Yourself
Bokrecensioner » The Complete Idiot's Guide to Branding Yourself
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