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Build a Better Financial Relationship with Your Agencies: A Marketer's Guide to Best Financial Practices and Audits to Achieve Success
Joanne Davis
Paperback. Association of National Advertisers 2003-09.
ISBN 9781563180293
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Förlagets beskrivning
The financial management of an Advertiser's account by its agency is one of the most difficult aspects of the Advertiser/Agency relationship. Money management is facilitated when the issue is addressed in the Advertiser/Agency agreement, and auditing is an essential component to ensure that an Advertiser's money is handled as intended.
Build A Better Financial Relationship with Your Agencies, an update of Auditing the Agency's Financial Handling of Your Account, addresses the subject of financial accountability for those involved. This ANA publication takes you through all the stages in managing money while maintaining the Advertiser/Agency relationship.
Divided into four parts, Build a Better Financial Relationship with Your Agencies addresses what marketing and agency professionals should consider when:
Defining expectations. Managing the media, fee, and production audits.
The easy-to-understand booklet was created for marketing executives with responsibilities for agency-related finance, operations, procurement and purchasing. It would also benefit your agencies and media buying firms and any consultants who assist you in the audit process.
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Build a Better Financial Relationship with Your Agencies: A Marketer's Guide to Best Financial Practices and Audits to Achieve Success
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