Förlagets beskrivning
WHO STOLE MY BAIT? is an instructive quick study on all aspects of business; from the proverbial “sketch on a napkin” to large-scale strategic planning for global growth. Each entertaining fishing story sets up a valuable lesson and practical how-to for any organization: for profit, nonprofit, governmental and educational. Topics range from IP (intellectual property) strategy and decision making to corporate culture and diversity. It clearly explains the links needed from vision - mission to employee satisfaction and from organizational identity to consumer confidence. Who Stole My Bait? shows how true niche market segmentation can explode sales growth. No fishing skill is required—the book is a fun read for any person with an interest in business or organizational behavior
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Who Stole My Bait? Everything I Ever Needed to Know about Business I Learned from Fishing
Bokrecensioner » Who Stole My Bait? Everything I Ever Needed to Know about Business I Learned from Fishing
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