Studyguide for Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Kelly L. Haws (Editor), ISBN 9781412980180
Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests