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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)
Gordon Bowen
Hardcover. IGI Global 2014-10-31.
ISBN 9781466665958
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Förlagets beskrivning
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world.
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes
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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
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