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How Marketing Can Help Lawyers Make More Money: Targeted at Solo and Mid-Sized Practices
John Burnett
Paperback. Outskirts Press 2010-05-26.
ISBN 9781432745790
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Förlagets beskrivning
The New Role of Marketing in Law Firms
Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms, who neither have the resources or motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper. This book offers a comprehensive and relevant explanation of strategic marketing that will work for lawyers and their firms. As always, the success level is a function of whether the reader is willing to commit the time and energy to this process. If you do, you will make more money!
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How Marketing Can Help Lawyers Make More Money: Targeted at Solo and Mid-Sized Practices
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