 |
|
Managing Global Innovation: Frameworks for Integrating Capabilities around the World
Yves L. Doz
Hardcover. Harvard Business Review Press 2012-11-06.
ISBN 9781422125892
|
|
|
|
Hitta bokens lägsta pris
|
Förlagets beskrivning
The key to bridging your global innovation gap
In today's global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company's home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to tackle this challenge? In Managing Global Innovation, INSEAD's Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You'll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.
Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice.
Managing Global Innovation gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs
Fler böcker av Yves L. Doz
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Managing Global Innovation: Frameworks for Integrating Capabilities around the World
Bokrecensioner » Managing Global Innovation: Frameworks for Integrating Capabilities around the World
|
|
 |
|
|
|
|
