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Excerpt from The Art and Practice of Typography: A Manual of American PrintingSymmetry is necessary to beauty - What has art to do with printingp - Two views - The book printer and the job printer - Pleasing the few or being all things to all men Printing as a business and as an art - Art is essential to printing - Study of art arouses ambition - Unfolds a new world - Proportion - Book pages - ~the width and length of a page - ~position of the page - Margins - The job printer and proportion - Relation of shape of type-face to page Condensed types for narrow pages - Extended types for wide pages - Architecture as an example - Vertical and horizontal lines - The relation of lines to proportion - A page with ornament, type-face and page design in proportion - Irregu larity and when it may be introduced - A type line large or small by contrast - The happy medium - Balance, an im portant subject - Type lines horizontally centered - Safety from blunders - Out-of-the-center balance - The point of vertical balance above center - Testing balance to the limit - Diagonal arrangements show lack of imagination - Spa cing - Its proper apportionment - An important feature when letters are designed - The capital L - Emphasis by means of spacing - The effect of separate lines - Should be an even page tone' - Distributing display lines over the entire page; Grouping them at the point of balance - Spaced words in narrow measures - A good sign when one recognizes im perfections.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works
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The Art and Practice of Typography
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