Förlagets beskrivning
Exploring Strategy is designed to help students think and behave like a manager. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations how they prosper, how they grow, how they innovate and how they change. The twelfth edition of Exploring Strategy has been comprehensively updated to help you: Understand clearly the key concepts and tools of strategic management Explore hot topics, including business models, corporate governance, innovation and entrepreneurship Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handlesbanken, Glastonbury and the Indian Premier League
Fler böcker av Gerry Johnson
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