Förlagets beskrivning
Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students.The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxesthroughout the text illustrate the impact consumer behaviour has on marketingactivities. Consumer behaviour as I see it boxes feature marketing academics talking about therelevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights intothe world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media andonline behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites areavailable on the book's website at www.pearsoned.co.uk/solomon
Fler böcker av författarna
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Solomon: Consumer Behaviour_p7
Bokrecensioner » Solomon: Consumer Behaviour_p7
|
|
![Solomon: Consumer Behaviour_p7](/images/background.gif) |
![Solomon: Consumer Behaviour_p7](/images/background.gif) |
|
|
|