Förlagets beskrivning
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's-and Coke's-story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success
Fler böcker av Neville Isdell
Liknande böckerPackaging Companies, including Swire Group, San Miguel Corporation, Femsa, Coca-cola Amatil, Coca-cola Enterprises, Coca-cola Hellenic, Kirin Brewery Company, Shepparton Preserving Company, Coca-cola Korea, Panamco, Innocent Drinks, Fandn Coca-cola, Cott:Paperback 2011
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
Bokrecensioner » Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
|
|
![Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand](/images/background.gif) |
![Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand](/images/background.gif) |
|
|
|