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Myths, stereotypes, and controlling images in film: A feminist content analysis of Hollywood's portrayal of women's career choices
Tonya R Hammer
Paperback. ProQuest, UMI Dissertation Publishing 2011-09-02.
ISBN 9781243451705
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Förlagets beskrivning
Myths, stereotypes and controlling images are imbedded in the cultural textbook of cinema. Women are disempowered and marginalized by these images and it is important to explore the existence and prevalence of these images in order to set the stage to explore the impact this medium has on women's career choices. A feminist content analysis of the themes present in 81 films was conducted as a means to assist mental health practitioners in guiding the career choices of young women and to explore the possibilities for change through this medium. The review of the 117 lead female characters in the 81 films was done through the use of a video review sheet which was developed by the researcher through the use of prior research and previously used review sheets in studies using the same research design. The analysis revealed themes including but not limited to the idea that relationships should be secondary to careers in women's lives; women are secondary to men in the workplace; women in power are depicted in isolation; women are portrayed in traditional careers more than non-traditional careers; regardless of career choice women are often depicted in a negative light and women of ethnicities other than White are not adequately represented in mainstream media, in any area, much less with regard to career choices. Through film women are learning that they are secondary to men in one more area of society and that, in essence, there is nothing wrong with this perception
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Myths, stereotypes, and controlling images in film: A feminist content analysis of Hollywood's portrayal of women's career choices
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