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Media Management and Economics Research in a Transmedia Environment (Electronic Media Research) (Electronic Media Research Series)
Albarran, Alan B
Paperback. Routledge 2015-06-09.
ISBN 9781138925588
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Förlagets beskrivning
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area
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Media Management and Economics Research in a Transmedia Environment
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