 |
|
Sports and City Marketing in European Cities (EURICUR Series (European Institute for Comparative Urban Research))
Leo van den Berg
Paperback. Routledge 2017-03-01.
ISBN 9781138254824
|
|
|
|
Hitta bokens lägsta pris
|
Förlagets beskrivning
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing
Fler böcker av Leo van den Berg
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Sports and City Marketing in European Cities
Bokrecensioner » Sports and City Marketing in European Cities (EURICUR Series (European Institute for Comparative Urban Research))
|
|
 |
|
|
|
|
