 |
|
Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)
Hardcover. Psychology Press 2015-09-07.
ISBN 9781138023499
|
|
|
|
Hitta bokens lägsta pris
|
Förlagets beskrivning
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Qualitative Research Methods in Consumer Psychology: Ethnography and Culture
Bokrecensioner » Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Researching Social Psychology)
|
|
 |
|
|
|
|
