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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Tina Wells
Hardcover. Wiley 2011-04-26.
ISBN 9781118004050
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Förlagets beskrivning
Understand and market to the newest wave of millennials
Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets.
Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become.Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audienceUnderstand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and InstantityAuthor has won many honors and much media recognition as a young entrepreneur and youth marketer to watch
Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic
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Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
Bokrecensioner » Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
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