Förlagets beskrivning
This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. International in scope, this interdisciplinary volume specifically explores the human dimensions of environmental change; people, energy, and society; planet, people, product, packaging, pricing, and promotion; place tourism and smart growth; place heritage; identity, community, image, and reputation; public and brand engagement; technology and innovation; life-cycle thinking and the circular economy; waste management; healthcare and wellbeing; the retail industry; ecosystems and global change; transitions to a low carbon economy; and environmental law. This book poses a number of original research questions on the intrinsic nature of sustainable tourism post-pandemic, addressing gaps in knowledge to generate transformational change. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Bokrecensioner » Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
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