Förlagets beskrivning
This textbook provides students with the skills and techniques necessary to analyse business case studies from a strategic perspective. With practical application in mind, the book goes beyond simply listing tools, instead teaching students how to critically engage with theory and case data, as well as how to leverage their findings in their career. A logical approach is offered, taking the reader through the analysis journey, from preparing to analyse a case study to conducting the analysis and maximising the impact going forwards. A comprehensive analysis task is incorporated, which asks the reader to choose one of three reproduced cases, read and reflect on it carefully, adopt an analytical position for the case and design an outline for an analysis based on this position. Further pedagogical features include: * Reflective practice exercises at the end of chapters, allowing the student to self-identify areas of strength and weakness as they develop through the process. * Worked examples based on cases reproduced in the book, allowing the student to follow the analytical process that the author went through in different analysis modes. * Quotes and analysis insights from former students who have previously conducted a strategic business case analysis, aiding reflective practice. As case study analysis continues as a core component of teaching across business schools, this unique text will help to build key skills in advanced undergraduate, postgraduate, MBA and executive education students conducting strategic business case analysis. Support material includes additional case studies and corresponding teaching notes as well as video content
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Strategic Business Case Analysis
Bokrecensioner » Strategic Business Case Analysis
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