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EuroDiversity: A Business Guide to Managing Difference, First Edition (Managing Cultural Differences)
George F. Simons
Paperback. Butterworth-Heinemann 2006-05.
ISBN 9780877193814
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Hitta bokens lägsta pris
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Förlagets beskrivning
How has cultural diversity affected the business climate of the growing
European Union? What are European institutions and enterprises doing to manage
it? In 'EuroDiversity,' Dr. Simons gathers issue-centered perspectives on how
Europe's entwined past, present, and future have made it the most strikingly
diverse part of the world and what this means for doing business there.
'EuroDiversity' provides: * Insights into Europe's cultural challenges of
globalization, diversity dilemmas, and opportunities * Case studies, best
practices, and resources for finding the common ground and developing the
competence needed to succeed 'EuroDiversity' addresses how cultural diversity affects the business
climate of the growing European Union and describes what European institutions
and successful organizations are doing to manage it. The book's multinational
team of authors gives us issue-centered perspectives on how Europe's entwined
past, present and future have made it the most strikingly diverse part of the
world and what this means for doing business there. They address Europe's
cultural challenges of globalization and provide abundant insights into
diversity dilemmas and opportunities. They point to the best practices and
resources that will assist both European enterprises and those actively present
in or trading with Europe to find the cultural common ground and competence
they need to succeed. Contributors: Arjen Bos, Marie-Therese Claes, Ph.D., Elena A. A. Garcea,
Ph.D., Nigel Holden, Ph.D., Michael Stuber How has cultural diversity affected the business climate of the growing
European Union? What are European institutions and enterprises doing to manage
it? This study gathers issue-centred perspectives on how Europe's past, present
and future have made it such a diverse place to do business.
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EuroDiversity: A Business Guide to Managing Difference, First Edition
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