Förlagets beskrivning
This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the authors ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacoms MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China
Fler böcker av Anthony Y.H. Fung
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Global Capital, Local Culture: Transnational Media Corporations in China
Bokrecensioner » Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)
|
|
![Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)](/images/background.gif) |
![Global Capital, Local Culture: Transnational Media Corporations in China (Popular Culture and Everyday Life)](/images/background.gif) |
|
|
|