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Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More
Shel Holtz
Paperback. American Management Association 2002-06.
ISBN 9780814471524
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Förlagets beskrivning
Everyone knows about the Internet as a way to market and sell, yet few
organizations have experienced even a fraction of the Net's power for true
public relations. This guide, with step-by-step instructions and action plans,
explains how to conduct effective and measurable PR on the Net.
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Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More
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