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For independent entrepreneurs and small companies trying to compete on the Web, budgetary and staff constraints can add up to frustration and failure. E-Business the Smart Way is an authoritative but easy-to-use navigational tool to help avoid the pitfalls that claim so many promising e-businesses. With a minimum of technical jargon, this essential guide takes readers step by step through every phase of planning, creating, and operating any type of online business, from catalog and informational sites to direct sales (shopping cart) sites, product support centers to full-fledged portals.
Used as an overview or as a day-to-day reference resource, the book will equip readers with the crucial information necessary to:
* evaluate hosting options * determine income strategies * maximize ease-of-use, readability, and overall site appeal * select payment and processing systems * establish security and anti-fraud measures * market and promote their e-businesses * and more
Debunking common myths while providing workable strategies and accessible technological solutions, E-Business the Smart Way! has all the tools small businesses need to hit the Web running
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E-Business the Smart Way: A Quick and Easy Guide to Taking Your Business Online
Bokrecensioner » E-Business the Smart Way: A Quick and Easy Guide to Taking Your Business Online
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