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Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture and Society Series)
Andrew Wernick
Paperback. SAGE Publication 1991-12-31.
ISBN 9780803983915
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Förlagets beskrivning
A number of useful things happen in the pages of Andrew Wernick's book. . . . Promotional Culture is a work of sufficient and considerable value, and this is more than enough." --Canadian Journal of Sociology "Andrew Wernick's book in fact extends beyond many of the limitations of ideological critique. . . . The breadth of Wernick's study is extremely comprehensive. . . . The merit lies in the way it importantly situates the effectivities of promotional culture with specific and shifting historical relations of politics, economics, and social identities." --Canadian Journal of Communication "[Andrew Wernick] is especially interesting in his clear examination of the promotional practices of his own institution and in pointing to some of the salient features of contemporary university life. A number of effective points are made here, and Wernick convincingly draws out the increasing contradiction between the interests of members of staff and students. Those employed in British universities are not always quite as open on these matters, and there is much to be applauded here. . . . This is an engaging and thought-provoking book which should be read by those interested in advertising and the changing nature of contemporary culture." --Contemporary Sociology "Moving beyond a simple critique of advertising as an ideological process, the author relates its impact to the broad social processes analyzed under the label of postmodernism. He traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing so, he poses fundamental questions not only about the shape of contemporary societies but also about the individual as an acting and communicating subject." --Communication Abstracts Advertising has long been regarded as a pervasive disseminator of cultural values. Through a detailed analysis of advertisement as promotional text, Andrew Wernick critically assesses--both culturally and sociologically--the impact of advertising on shaping contemporary culture. He traces the impact of promotion from selling consumer goods to the spheres of electoral politics and the university. As a result, he poses fundamental, yet thought-provoking, questions regarding not only the shape of contemporary societies but also the individual as an acting, communicating subject. Moving beyond a simple criticism of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. This fascinating volume will be indispensable to undergraduate and graduate students in an array of disciplines, including sociology, cultural studies, communication studies, postmodernism, and advertising
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Promotional Culture: Advertising, Ideology and Symbolic Expression
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