Förlagets beskrivning
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors
Fler böcker av Philip Kotler
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Bokrecensioner » Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
|
|
![Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System](/images/background.gif) |
![Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System](/images/background.gif) |
|
|
|