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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
Scott M. Davi
Paperback. Jossey-Ba 2002-09-26.
ISBN 9780787963941
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Förlagets beskrivning
Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
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Brand Asset Management: Driving Profitable Growth Through Your Brands
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