 |
|
Practical Marketing and PR for the Small Business ("Sunday Times" Business Enterprise)
Moi Ali
Paperback. Kogan Page Ltd 2002-05-31.
ISBN 9780749438234
|
|
|
|
Hitta bokens lägsta pris
|
Förlagets beskrivning
Few small and medium sized businesses use PR and marketing effectively - if they use them at all. This book seeks to change all that by providing accessible, practical advice with plenty of tips, hints and ideas. Primarily aimed at small businesses with limited marketing/public relations budgets, this edition also has much to offer larger more affluent companies. The advice should enable any organization to maximize the results from their marketing/PR campaigns, ensuring they are effective and profitable. Topics covered include defining a marketing/PR strategy, using the media, designing publicity, advertising, promotion, direct mail techniques and customer research and care. Equally applicable to the sole trader or the medium sized company, this book should be useful reading for those looking to raise the profile of their business
Fler böcker av Moi Ali
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Practical Marketing and PR for the Small Business
Bokrecensioner » Practical Marketing and PR for the Small Business ("Sunday Times" Business Enterprise)
|
|
 |
|
|
|
|
