Förlagets beskrivning
"Now Is Too Late 2" is your essential resource for today's era of instant news. The arrival of blogs and other instant news outlets have dramatically increased both the risks and opportunities for crisis communicators. With the potential of such threats to your company's reputation developing at almost any time, you must be prepared. Baron's advice? Be honest. Be instant. Be direct. In this completely revised and updated edition, Baron uses personal experience, along with contemporary case studies, such as hurricane Katrina and the Sago mine disaster. Here you will observe organizations making the most of crisis management opportunities, and others falling flat on their faces, all to illustrate how important it is to deal head-on with threats to your company's brand value and reputation.
Fler böcker av Gerald R. Baron
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Now Is Too Late 2
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