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Understanding Services Management: Integrating Marketing, Organizational Behaviour, Operations and Human Resource Management
Paperback. John Wiley & Sons Ltd (Import) 1995-10.
ISBN 9780471960669
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Förlagets beskrivning
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This study provides students, researchers and businesses with a state-of-the-art services management book, presenting the most recent advances in service management thought and practice
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Understanding Services Management: Integrating Marketing, Organizational Behaviour, Operations and Human Resource Management
Bokrecensioner » Understanding Services Management: Integrating Marketing, Organizational Behaviour, Operations and Human Resource Management
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