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Intellectual Property: Licensing and Joint Venture Profit Strategies (Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics)
Gordon V. Smith
Paperback. John Wiley & Sons Inc 2001-03.
ISBN 9780471390459
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Förlagets beskrivning
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The intellectual property owners need to know how to exploit their product to the fullest extent. (This book is supplemented annually.)
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Intellectual Property: Licensing and Joint Venture Profit Strategies
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