Förlagets beskrivning
This is the book Bill Gates wishes he had had before the government
unleashed its antitrust suit against Microsoft. More "new economy" businesses
are waking up to the fact that government regulations and policies can
determine the very viability of a business and realizing they need a roadmap
for shaping governmental policies. This book provides it, addressing this
increasingly hot issue, offering real-world strategies for negotiation and
coalition building. Included are actual stories of successes and failures from
recognized leaders in the field of government relations, including Washington
representatives of leading companies, like Pfizer and International Paper; CEOs
who are active in government relations, like Dick Cheney of Haliburton and Paul
O'Neill of Alcoa; and people in legislative and executive branches, like the
lead counsel for the Senate Banking Committee. New economy businesses in the US are waking up to the fact that government
regulations and policies can determine the very viability of a business.
"Winning the Influence Game" explains how a strategic government relations
programme can make a major impact at the federal, state and local levels.
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Winning the Influence Game: What Every Business Leader Should Know about Government
Bokrecensioner » Winning the Influence Game: What Every Business Leader Should Know about Government
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