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Entrepreneur Magazine: Successful Advertising for Small Businesses (Entrepreneur Magazine Series)
Conrad Berke
Hardcover. John Wiley & Sons Inc 1996-08.
ISBN 9780471140849
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Förlagets beskrivning
A step-by-step guide to planning, writing, designing, and producing advertising for both print and the electronic media, this book contains dozens of real-life examples of successful adverts along with detailed explanations of why they work. It describes how to: target their markets and select the right publications in which to advertise; write strong headlines, compelling captions and effective ad copy; design, size, lay out and handle the production of ad; and how to create ads for radio, TV and classified advertising
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Entrepreneur Magazine: Successful Advertising for Small Businesses
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