 |
|
Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
Judy Allen
Hardcover. Wiley 2004-06-11.
ISBN 9780470833872
|
|
|
|
Hitta bokens lägsta pris
|
Förlagets beskrivning
A helpful guide that shows event planners how to market their business
World events and economic trends are challenging the event management industry more than ever before. Planners everywhere are looking for strategies to regroup, diversify, and gain a competitive edge. Marketing Your Event Planning Business is the ultimate guide to showing event management professionals how to set themselves apart. Topics covered include: diversifying the client base, developing niche markets and areas of expertise, establishing a back-up plan for use during downturns, and innovative ways to solicit new sales.
Judy Allen (Toronto, ON, Canada) is a highly regarded expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning and production company that consults on orchestrating special events worldwide. She is also the author of Event Planning (0-471-64412-9), The Business of Event Planning (0-470-83188-X), and Event Planning Ethics and Etiquette (0-470-83260-6)
Fler böcker av Judy Allen
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
Bokrecensioner » Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
|
|
 |
|
|
|
|
