 |
|
Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical perspectives)
Paperback. Routledge 2014-04-24.
ISBN 9780415754835
|
|
|
|
Hitta bokens lägsta pris
|
Förlagets beskrivning
Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study - the largest in Olympic Games research -provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers.
Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels - as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted.
This book was previously published as a special issue of the International Journal of the History of Sport
Liknande böcker
Recensioner
Den här boken har tyvärr inte några recensioner ännu. Om du redan läst boken, skriv en recension!
Recensera boken
Skriv en recension och dela dina åsikter med andra. Försök att fokusera på bokens innehåll. Läs våra instruktioner för mer information.
Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide
Bokrecensioner » Encoding the Olympics: The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society - Historical perspectives)
|
|
 |
|
|
|
|
