Förlagets beskrivning
Sports Management and Administration 2nd Edition presents a comprehensive
overview of the management of sport in the UK at every level, from the European
context to the organisation of voluntary grass roots sport. Fully revised
reflecting the rapid evolution of many of the sporting structures in the UK,
the book is an invaluable introduction to the key management processes in
sports provision and delivery, from human resources to finance, marketing and
strategy. Written by one of the UK's leading sports management consultants,
this key textbook includes a wealth of contemporary case-study material, and is
available in paperback for the first time. It will be essential introductory
reading for all students of sports and leisure management and sports
development, as well as an invaluable reference for all professional managers
in sport, from local authorities to national governing bodies. Presenting a comprehensive overview of the management of sport in the UK at
every level, this text should provide knowledge for those in sports
administration and development by outlining management principles and
procedures, examining the various structures and organizations involved.
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