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Competitive Intelligence: A Framework for Web-based Analysis and Decision Making
Conor Vibert
Hardcover. South-Western Educational Pub 2003-12-10.
ISBN 9780324203257
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Förlagets beskrivning
Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational tyeory and strategy into the competitive intelligence process to improve the effectiveness of comopetitive intelligence programs. Using Vibert's research missions, Internet search and analysis toos, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization
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Competitive Intelligence: A Framework for Web-based Analysis and Decision Making
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