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Driving Business Results with Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New ... Embracing Global Markets (Inside the Minds)
Multiple Authors
Paperback. Thomson West, Aspatore Books 2010-09-01.
ISBN 9780314268617
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Förlagets beskrivning
Driving Business Results with Your Marketing Strategy provides an authoritative, insider's perspective on creating and executing key programs and campaigns that align with the company's mission and address evolving customer needs. Featuring marketing executives representing some of the top companies in the nation, these experts share their best practices for building consistency across the organization, delivering marketing solutions with a global focus, and leveraging social media and other new technologies. From implementing targeted communication strategies to harnessing the latest benefits of the Web, the authors reveal marketing's role in growing the organization's reputation, generating brand excitement, attaining market share, and delivering best-in-class services. Recognizing that marketing must always evolve and adapt, the authors also share their insights on evaluating outsourcing opportunities, gathering and incorporating feedback, collaborating with the executive team, and differentiating from the competition. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these insiders offer their top techniques for providing innovative strategies that will help your company achieve new levels of success.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
Chapters Include:
1. Robert M. Beagle, Vice President, University Advancement, University of Rhode Island - "Building Consistency throughout Your Marketing Strategy"
2. Jeffrey J. Berardi, Chief Marketing Officer, K&L Gates LLP - "Striking a Balance between the Broad and the Granular: Implementing Marketing Strategy in a Large and Diverse Organization"
3. David L. Brond, Vice President, Communications and Marketing, University of Delaware - "Strategic Communications: Moving Beyond Tactical Marketing and Public Relations"
4. Luis M. Dominguez, Executive Senior Vice President, International Sales, Marketing, and Services, UTStarcom Inc. - "New Marketing, Media, and Customer Data Management Strategies"
5. M. Jill Brown, Vice President, Marketing and Communications, Central DuPage Hospital - "Creating a Marketing Department to Drive Business Results"
6. Chris Clarke, Senior Vice President, Marketing and Communications, Habitat for Humanity - "International From Grass Roots to Global: Building a Strong Marketing Strategy"
7. Dr. Charles Doyle, Chief Marketing and Communications Officer, Jones Lang LaSalle - "A World without Maps: Marketing Strategies in an Online, Global World"
8. Keith D. Lundquist, Vice President, Planning and Marketing, Health First - "Unleashing the Power of an Organization's Mission and Vision to Propel Marketing to New Heights"
9. Suzanne Donnels, Director, Global Marketing, O Melveny & Myers LLP - "Liaisons to the Business: Supporting the Firm through Research, Business Development, and Connectivity"
10. Tasha Hicks, Director, Marketing, Technology Integration Group - "Keys to Successful Technology Marketing: Stay Current and Be the Expert"
11. Dan Michelson, Chief Marketing Officer, Allscripts - "A Simple Equation: Mind Share + Market Share
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Driving Business Results with Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New ... Embracing Global Markets
Bokrecensioner » Driving Business Results with Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New ... Embracing Global Markets (Inside the Minds)
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