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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
Ram Charan
Paperback. Penguin 2009-09-03.
ISBN 9780141036878
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Förlagets beskrivning
Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination
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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
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