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Great Idea in Teaching Retailing: A Case and Exercise Book for Retail Management: A Strategic Approach
Barry Berman
Hardcover. Prentice Hall 2006-03-20.
ISBN 9780131870246
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Förlagets beskrivning
Great Ideas in Teaching Retailing: A Case and Exercises Book is specifically designed to accompany Retail Management: A Strategic Approach, 10th Edition. Great Ideas in Teaching Retailing: A Case and Exercises Book is divided into three parts: *Long cases--This section consists of 6 cases ranging in length from 3-7 pages. All of these cases, including the shorter ones, are suitable as major class assignments. You may wish to assign them for presentation by teams.*Short cases--This section is comprised of 37 shorter cases that are generally 2-3 pages in length. These are suitable for shorter assignments or for in-class discussion.*Chapter-Based Exercises--There is one exercise per chapter (suitable for assignments and for in-class discussion) as well as an integrative case (suitable for a team presentation)
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Great Idea in Teaching Retailing: A Case and Exercise Book for Retail Management: A Strategic Approach
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